{"id":42795,"date":"2026-11-11T06:29:54","date_gmt":"2026-11-11T04:29:54","guid":{"rendered":"https:\/\/triniti.eu\/?post_type=insights&#038;p=42795"},"modified":"2026-11-11T07:30:50","modified_gmt":"2026-11-11T05:30:50","slug":"zalieji-teiginiai-reklamoje-nauji-reikalavimai-2026","status":"publish","type":"insights","link":"https:\/\/triniti.eu\/lt\/izvalgos\/zalieji-teiginiai-reklamoje-nauji-reikalavimai-2026\/","title":{"rendered":"\u201e\u017daliasis smegen\u0173 plovimas\u201c \u2013 juodajame s\u0105ra\u0161e. K\u0105 turi \u017einoti verslas?\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201eTvarus\u201c, \u201edraugi\u0161kas aplinkai\u201c, \u201eneutralus klimatui\u201c \u2013 ar \u0161iuos teiginius naudojate savo produkt\u0173 ar paslaug\u0173 komunikacijoje? Nuo rugs\u0117jo 27 d. \u012fsigalioj\u0119 nauji reikalavimai \u017ealiesiems teiginiams aktual\u016bs ne vien gamintojams, bet ir prekybininkams, reklamos dav\u0117jams bei kitiems verslams.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kas nuo \u0161iol draud\u017eiama, kokias klaidas svarbu i\u0161taisyti ir k\u0105 verta per\u017ei\u016br\u0117ti jau dabar? TRINITI eksper\u010di\u0173 \u012f\u017evalgoje \u2013 konkret\u016bs pavyzd\u017eiai ir praktiniai patarimai verslui.&nbsp;<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Svarbiausi poky\u010diai trumpai:<\/strong>&nbsp;<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Nuo \u0161iol draud\u017eiama naudoti nepagr\u012fstus tvarumo \u017eenklus, klaidinan\u010dius ekologi\u0161kumo teiginius, emisij\u0173 kompensavimu grind\u017eiamus teiginius apie neutralum\u0105 klimatui ir privalomus reikalavimus pristatyti kaip i\u0161skirtinius produkto privalumus.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Naujieji reikalavimai taikomi visiems verslams, kurie vartotojams pateikia \u201e\u017ealiuosius\u201c teiginius \u2013 nuo gamintoj\u0173 ir paslaug\u0173 teik\u0117j\u0173 iki importuotoj\u0173 bei prekybinink\u0173.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Reikalavimai taikomi ir jau naudojamai reklamai, pakuot\u0117ms bei preki\u0173 apra\u0161ymams, o j\u0173 nesilaikymas gali u\u017etraukti baudas ir papildomas i\u0161laidas verslui.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Verslui svarbu jau dabar per\u017ei\u016br\u0117ti naudojamus tvarumo \u017eenklus ir \u201e\u017ealiuosius\u201c teiginius, \u012fvertinti j\u0173 pagr\u012fstum\u0105 ir prireikus atlikti korekcijas, kad komunikacija atitikt\u0173 naujuosius reikalavimus.\u00a0<\/li>\n<\/ol>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u012egyvendinant Europos Parlamento ir Tarybos direktyv\u0105 (ES) 2024\/825 (Vartotoj\u0173 \u012fgalinimo \u017ealiojoje pertvarkoje direktyv\u0105), 2026 m. rugs\u0117jo 27 d. \u012fsigaliojo Nes\u0105\u017einingos komercin\u0117s veiklos vartotojams draudimo \u012fstatymo pakeitimai, kuriais i\u0161ple\u010diamas klaidinan\u010dios komercin\u0117s veiklos s\u0105ra\u0161as.&nbsp;<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"klaidinanti-komercine-veikla\" class=\"wp-block-heading\"><a href=\"#klaidinanti-komercine-veikla\" data-type=\"internal\" data-id=\"#klaidinanti-komercine-veikla\"><strong>Nuo \u0161iol komercin\u0117 veikla bus laikoma klaidinan\u010dia, kai:\u00a0<\/strong>\u00a0<\/a><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nurodomas tvarumo \u017eenklas, kuris n\u0117ra pagr\u012fstas ar patvirtintas kompetentingos institucijos. <em>Pavyzd\u017eiui, \u012fmon\u0117 ant pakuot\u0117s u\u017ededa savo sukurt\u0105 \u017eenkl\u0105 \u201eTvarus pasirinkimas\u201c, nors jis n\u0117ra pagr\u012fstas jokia sertifikavimo sistema<\/em>;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>skelbiami ekologi\u0161kumo teiginiai apie vis\u0105 produkt\u0105 arba vis\u0105 komercin\u0117s veiklos subjekto veikl\u0105, nors i\u0161 tikr\u0173j\u0173 tokie teiginiai yra susij\u0119 tik su produkto dalimi ar konkre\u010diu veiklos aspektu. <em>Pavyzd\u017eiui, reklamuojama, kad \u201egaminys pagamintas i\u0161 perdirbto plastiko\u201c, nors i\u0161 perdirbto plastiko pagaminta tik jo pakuot\u0117<\/em>;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>teigiama, kad produktas yra neutralus klimatui arba jo poveikis klimatui yra ma\u017eesnis ar net teigiamas, nors \u0161is teiginys grind\u017eiamas i\u0161metam\u0173 duj\u0173 kompensavimu. <em>Pavyzd\u017eiui, gamintojas kiekvienai parduotai sportba\u010di\u0173 porai pasodina po kelis med\u017eius ir reklamuoja batus kaip \u201eneutralius klimatui\u201c. Ta\u010diau med\u017ei\u0173 sodinimas nepanaikina \u0161iltnamio efekt\u0105 sukelian\u010di\u0173 duj\u0173, i\u0161mest\u0173 gaminant ir gabenant batus<\/em>;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>visiems tos kategorijos produktams ES rinkoje taikomo teisinio reikalavimo laikymasis pristatomas kaip i\u0161skirtin\u0117 si\u016blomo produkto savyb\u0117. <em>Pavyzd\u017eiui, k\u016bdiki\u0173 maitinimo buteliukas reklamuojamas kaip i\u0161skirtinis, nes yra \u201ebe med\u017eiagos X\u201c, nors ES rinkoje parduodamiems \u0161ios kategorijos buteliukams med\u017eiagos X naudojimas ir taip draud\u017eiamas<\/em>.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 21%\"><div class=\"wp-block-media-text__content\">\n<h4 id=\"kam-aktualus-zalieji-teiginiai\" class=\"wp-block-heading\"><a href=\"#kam-aktualus-zalieji-teiginiai\" data-type=\"internal\" data-id=\"#kam-aktualus-zalieji-teiginiai\"><strong>\u017dalieji teiginiai: kam aktual\u016bs naujieji draudimai?<\/strong>\u00a0<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Klaidinanti, nei\u0161sami reklama buvo draud\u017eiama ir iki \u0161iol. Ta\u010diau Nes\u0105\u017einingos komercin\u0117s veiklos vartotojams draudimo \u012fstatymo pakeitimai ai\u0161kiai \u012fvardija konkre\u010dias \u201e\u017eali\u0105sias\u201c komunikacijos praktikas, kurios dabar laikomos nes\u0105\u017einingomis visais atvejais.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Svarbu tai, kad naujosios taisykl\u0117s aktualios ne vien \u201eekologi\u0161k\u0173\u201c preki\u0173 gamintojams ar paslaug\u0173 teik\u0117jams. Jos taikomos ir kitiems verslams, kurie vartotojams pateikia \u201e\u017ealiuosius\u201c teiginius. Tarp j\u0173 \u2013 reklamos dav\u0117jai, t. y. asmenys, kuri\u0173 iniciatyva ir interesais naudojama reklama. Taigi reklamos dav\u0117ju gali b\u016bti ne tik gamintojas, bet ir importuotojas ar pardav\u0117jas, pvz., elektronin\u0117 parduotuv\u0117, savo reklamoje pristatanti kito gamintojo prek\u0119 kaip \u201etvari\u0105\u201c.&nbsp;<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><picture class=\"wp-picture-42801\" style=\"display: contents;\"><source type=\"image\/avif\" srcset=\"https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-683x1024-jpg.avif 683w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-333x500-jpg.avif 333w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-512x768-jpg.avif 512w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-768x1152-jpg.avif 768w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-jpg.avif 1706w\" sizes=\"(max-width: 683px) 100vw, 683px\"><img data-wp-picture-wrapped loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-683x1024.jpg\" alt=\"\" class=\"wp-image-42801 size-full\" srcset=\"https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-683x1024.jpg 683w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-333x500.jpg 333w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-512x768.jpg 512w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-768x1152.jpg 768w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/arh-lee-pPLhv9x-kdQ-unsplash1-scaled.jpg 1706w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/picture><\/figure><\/div>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Kiekvienam, kuris vartotojui skelbia \u201e\u017eali\u0105j\u012f\u201c teigin\u012f, svarbu atsakyti \u012f \u0161iuos klausimus:<\/strong>\u00a0<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ar vartojate tokius teiginius, kaip \u201edraugi\u0161kas aplinkai\u201c, \u201eekologi\u0161kas\u201c, \u201e\u017ealias\u201c, \u201etvarus\u201c? \u0160ie bendrieji \u017ealieji teiginiai yra draud\u017eiami vartoti, nebent juos galite pagr\u012fsti konkre\u010diais \u012frodymais.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u0105 tiksliai teigiate? Jei aplinkosaugin\u0117 savyb\u0117 b\u016bdinga tik pakuotei, sudedamajai daliai ar vienam veiklos aspektui, taip ir para\u0161ykite. Teigdami, kad visas produktas yra tvarus, \u012fvertinkite jo poveik\u012f per vis\u0105 gyvavimo cikl\u0105 \u2013 nuo \u017ealiav\u0173 gavybos iki atliek\u0173 tvarkymo. Vieno pagerinto aspekto nepriskirkite visam produktui ar visai \u012fmon\u0117s veiklai.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ar galite teigin\u012f pagr\u012fsti? Prie\u0161 skelbdami, kad prek\u0117 yra tvari, \u012fsitikinkite, jog turite \u0161\u012f teigin\u012f pagrind\u017eian\u010dius \u012frodymus. Tai galioja ir savo gaminamoms, ir i\u0161 kit\u0173 gamintoj\u0173 \u012fsigytoms prek\u0117ms. Vien tiek\u0117jo pateikto teiginio pakartojimo nepakanka \u2013 reikia \u012fvertinti, kuo jis pagr\u012fstas.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u0105 i\u0161 ties\u0173 rei\u0161kia naudojamas tvarumo \u017eenklas? Prie\u0161 naudodami tvarumo \u017eenkl\u0105 patikrinkite, ar jis pagr\u012fstas \u012fstatymo reikalavimus atitinkan\u010dia sertifikavimo sistema arba yra nustatytas kompetentingos institucijos ar \u012fstaigos.<strong>\u00a0<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ar vartotojas nematys daugiau, nei galite \u012frodyti? Vertinkite ne tik ekologi\u0161kumo teiginius ir j\u0173 pagr\u012fstum\u0105, ta\u010diau ir bendr\u0105 reklamos \u012fsp\u016bd\u012f. Ry\u0161kus u\u017era\u0161as, tvarumo \u017eenkl\u0105 primenantis simbolis ar smulkiu \u0161riftu pateikta i\u0161lyga gali sudaryti klaiding\u0105 \u012fsp\u016bd\u012f net tada, kai dalis informacijos yra teisinga bei pagr\u012fsta.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ar j\u016bs\u0173 teiginys vis dar pagr\u012fstas? Reguliariai per\u017ei\u016br\u0117kite skelbiamus \u201e\u017ealiuosius\u201c teiginius ir \u012fsitikinkite, kad juos pagrind\u017eiantys \u012frodymai teb\u0117ra aktual\u016bs. Pasikeitus prek\u0117s sud\u0117\u010diai, gamybos procesui ar tiek\u0117jui, i\u0161 naujo \u012fvertinkite duomenis, kuriais grind\u017eiate teiginio naudojim\u0105.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ar reklamuojama savyb\u0117 i\u0161 ties\u0173 i\u0161skirtin\u0117? Prie\u0161 pristatydami j\u0105 kaip prek\u0117s privalum\u0105, patikrinkite, ar jos nereikalaujama i\u0161 vis\u0173 tos kategorijos preki\u0173 ES rinkoje. Jei tai privalomas reikalavimas, nepateikite jo laikymosi kaip savo pasi\u016blymo i\u0161skirtinumo.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ar vartotojas gali suprasti ir patikrinti j\u016bs\u0173 teigin\u012f? Teiginio esm\u0119 paai\u0161kinkite ten, kur jis skelbiamas, paprasta, vidutiniam vartotojui suprantama kalba. Venkite nepaai\u0161kint\u0173 mokslini\u0173 ir technini\u0173 termin\u0173. I\u0161samesn\u0119 informacij\u0105 galite pateikti per QR kod\u0105,\u00a0 vedant\u012f tiesiai \u012f teigin\u012f pagrind\u017eian\u010dius duomenis.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ar j\u016bs\u0173 palyginimas ai\u0161kus? Jei teigiate, kad prek\u0117 yra \u201etvaresn\u0117\u201c ar jai pagaminti sunaudojama \u201ema\u017eiau plastiko\u201c, nurodykite, su kuo j\u0105 lyginate, kok\u012f aspekt\u0105 vertinate ir kaip apskai\u010diavote rezultat\u0105. Lyginkite pana\u0161ias prekes taikydami t\u0105 pat\u012f metod\u0105.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ar \u201e\u017ealiasis\u201c teiginys \u012ftrauktas \u012f J\u016bs\u0173 prek\u0117s \u017eenkl\u0105 ar prek\u0117s, paslaugos pavadinim\u0105? \u017dod\u017eiai \u201eeco\u201c, \u201ebio\u201c, \u201e\u017ealias\u201c ar pana\u0161\u016bs terminai taip pat gali sudaryti \u012fsp\u016bd\u012f apie prek\u0117s, paslaugos poveik\u012f aplinkai. \u012evertinkite, koki\u0105 \u017einut\u0119 jie perduoda vartotojui, ir ai\u0161kiai nurodykite bei pagr\u012fskite konkre\u010di\u0105 aplinkosaugin\u0119 savyb\u0119. Vien prek\u0117s \u017eenklo registracija \u0161ios pareigos nepanaikina.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><picture class=\"wp-picture-42804\" style=\"display: contents;\"><source type=\"image\/avif\" srcset=\"https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/declan-sun-gE0Vp9KkAGY-unsplash1-1024x683-jpg.avif 1024w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/declan-sun-gE0Vp9KkAGY-unsplash1-768x512-jpg.avif 768w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/declan-sun-gE0Vp9KkAGY-unsplash1-500x333-jpg.avif 500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><img data-wp-picture-wrapped loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/declan-sun-gE0Vp9KkAGY-unsplash1-1024x683.jpg\" alt=\"\" class=\"wp-image-42804 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/declan-sun-gE0Vp9KkAGY-unsplash1-1024x683.jpg 1024w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/declan-sun-gE0Vp9KkAGY-unsplash1-768x512.jpg 768w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/11\/declan-sun-gE0Vp9KkAGY-unsplash1-500x333.jpg 500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/picture><\/figure><div class=\"wp-block-media-text__content\">\n<h4 id=\"zaliuju-teiginiu-taisykles-galioja-ir-senai-reklamai\" class=\"wp-block-heading\"><a href=\"#zaliuju-teiginiu-taisykles-galioja-ir-senai-reklamai\" data-type=\"internal\" data-id=\"#zaliuju-teiginiu-taisykles-galioja-ir-senai-reklamai\"><strong>Naujos taisykl\u0117s galioja ir senai reklamai: kokios rizikos verslui?<\/strong>\u00a0<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Nuo 2026 m. rugs\u0117jo 27 d. reikalavimus turi atitikti ne tik naujai kuriama reklama, bet ir vartotojams jau pateikiami \u201e\u017ealieji\u201c teiginiai apie prekes, paslaugas ar pa\u010dios \u012fmon\u0117s veikl\u0105. Tai apima ir teiginius ant anks\u010diau pagamint\u0173 ar jau parduotuvi\u0173 lentynose esan\u010di\u0173 preki\u0173 pakuo\u010di\u0173. Tod\u0117l verslui b\u016btina per\u017ei\u016br\u0117ti ir \u0161iuo metu naudojamas pakuotes, preki\u0173 ir paslaug\u0173 apra\u0161ymus interneto svetain\u0117se bei tebeskelbiam\u0105 reklam\u0105.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e nes\u0105\u017eining\u0105 komercin\u0119 veikl\u0105 VVTAT gali skirti baud\u0105 iki 3 proc. pra\u0117jusi\u0173 finansini\u0173 met\u0173 metini\u0173 pajam\u0173, bet ne didesn\u0119 kaip 100 000 eur\u0173. U\u017e pakartotin\u012f pa\u017eeidim\u0105 per vienus metus bauda gali siekti iki 6 proc. pra\u0117jusi\u0173 finansini\u0173 met\u0173 metini\u0173 pajam\u0173, bet ne daugiau kaip 200 000 eur\u0173. Be baudos, verslui gali tekti nutraukti netinkam\u0173 teigini\u0173 naudojim\u0105, pakeisti reklam\u0105, preki\u0173 apra\u0161ymus ar pakuo\u010di\u0173 informacij\u0105 \u2013 tai visuomet rei\u0161kia papildomas i\u0161laidas.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"ka-reikia-perziureti\" class=\"wp-block-heading\"><a href=\"#ka-reikia-perziureti\" data-type=\"internal\" data-id=\"#ka-reikia-perziureti\"><strong>Nuo reikalavim\u0173 prie veiksm\u0173: k\u0105 verta per\u017ei\u016br\u0117ti?<\/strong>\u00a0<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tod\u0117l jau dabar patikrinkite naudojamus tvarumo \u017eenklus ir \u201e\u017ealiuosius\u201c teiginius. \u012esitikinkite, kad ant pakuo\u010di\u0173 ar reklamoje naudojami tvarumo \u017eenklai yra pagr\u012fsti \u012fstatymo reikalavimus atitinkan\u010dia sertifikavimo sistema arba patvirtinti kompetentingos institucijos ar \u012fstaigos. Per\u017ei\u016br\u0117kite ir skelbiam\u0173 teigini\u0173 pagrindim\u0105: netikslius teiginius patikslinkite, o nepagr\u012fstus ar draud\u017eiamus \u2013 pa\u0161alinkite.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jei sunku \u012fvertinti, ar turim\u0173 \u012frodym\u0173 pakanka, kokius teiginius galima skelbti ant pakuo\u010di\u0173 arba k\u0105 vartotojui \u017eada j\u016bs\u0173 prek\u0117s \u017eenklas, galime pad\u0117ti. \u012evertinsime naudojamus ar planuojamus naudoti teiginius, pakuotes ir preki\u0173 \u017eenklus bei pasi\u016blysime konkre\u010dias korekcijas. Taip pat rengiame mokamus mokymus j\u016bs\u0173 komandai, kad nauj\u0105sias taisykles b\u016bt\u0173 lengviau taikyti kasdien\u0117je veikloje. Susisiekite \u2013 aptarsime j\u016bs\u0173 situacij\u0105.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"kur-ieskoti-pagalbos-del-zaliuju-teiginiu\" class=\"wp-block-heading\"><a href=\"#kur-ieskoti-pagalbos-del-zaliuju-teiginiu\" data-type=\"internal\" data-id=\"#kur-ieskoti-pagalbos-del-zaliuju-teiginiu\"><strong>Kur ie\u0161koti pagalbos?<\/strong>\u00a0<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Jei kyla abejoni\u0173 d\u0117l \u201e\u017eali\u0173j\u0173\u201c teigini\u0173, kuriuos naudojate pristatydami savo gaminius, paslaugas ar elektronin\u0117je parduotuv\u0117je parduodamas kit\u0173 gamintoj\u0173 prekes, <a href=\"https:\/\/triniti.eu\/lt\/paslaugos\/teisinis-reguliavimas-atitiktis-ir-riziku-valdymas\/\" data-type=\"link\" data-id=\"https:\/\/triniti.eu\/lt\/paslaugos\/teisinis-reguliavimas-atitiktis-ir-riziku-valdymas\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u016bs\u0173 komanda<\/a> gali pad\u0117ti. \u012evertinsime j\u016bs\u0173 naudojamus ar planuojamus naudoti teiginius, pakuotes ir preki\u0173 \u017eenklus pagal naujuosius reikalavimus bei pasi\u016blysime konkre\u010dias korekcijas. Jei turite daugiau klausim\u0173, galime j\u016bs\u0173 komandai surengti praktinius mokymus. Susisiekite \u2013 aptarsime j\u016bs\u0173 situacij\u0105.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":42799,"template":"","meta":{"_acf_changed":false,"footnotes":""},"person_countries":[248],"people_industries":[],"experience_practice_area":[421],"insight_category":[440,441],"class_list":["post-42795","insights","type-insights","status-publish","has-post-thumbnail","hentry","person_countries-lietuva","experience_practice_area-reguliavimas-atitiktis-ir-rizikos-valdymas","insight_category-naujienos","insight_category-tinklarastis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u017dalieji teiginiai ir nauji reklamos reikalavimai | TRINITI<\/title>\n<meta name=\"description\" content=\"Nuo 2026 m. rugs\u0117jo 27 d. galioja nauji reikalavimai \u017ealiesiems teiginiams. 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