{"id":39920,"date":"2026-08-10T14:07:16","date_gmt":"2026-08-10T14:07:16","guid":{"rendered":"https:\/\/triniti.eu\/?post_type=insights&#038;p=36607"},"modified":"2026-09-19T02:47:05","modified_gmt":"2026-09-18T23:47:05","slug":"zymeti-ar-nezymeti-stai-kur-klausimas-kada-apie-ai-panaudojima-turime-pranesti-auditorijai","status":"publish","type":"insights","link":"https:\/\/triniti.eu\/lt\/izvalgos\/zymeti-ar-nezymeti-stai-kur-klausimas-kada-apie-ai-panaudojima-turime-pranesti-auditorijai\/","title":{"rendered":"\u017dym\u0117ti ar ne\u017eym\u0117ti &#8211; \u0161tai kur klausimas: kada apie AI panaudojim\u0105 turime prane\u0161ti auditorijai?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/triniti.eu\/wp-content\/uploads\/2026\/08\/Verslo-pusryciai_-Zymeti-ar-nezymeti-\u2013-stai-kur-klausimas_updated-Radisson-2-1024x536.png\" alt=\"\" class=\"wp-image-41091\" style=\"aspect-ratio:1.910828025477707;width:1200px;height:auto\" srcset=\"https:\/\/triniti.eu\/wp-content\/uploads\/2026\/08\/Verslo-pusryciai_-Zymeti-ar-nezymeti-\u2013-stai-kur-klausimas_updated-Radisson-2-1024x536.png 1024w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/08\/Verslo-pusryciai_-Zymeti-ar-nezymeti-\u2013-stai-kur-klausimas_updated-Radisson-2-300x157.png 300w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/08\/Verslo-pusryciai_-Zymeti-ar-nezymeti-\u2013-stai-kur-klausimas_updated-Radisson-2-768x402.png 768w, https:\/\/triniti.eu\/wp-content\/uploads\/2026\/08\/Verslo-pusryciai_-Zymeti-ar-nezymeti-\u2013-stai-kur-klausimas_updated-Radisson-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u017dym\u0117ti ar ne\u017eym\u0117ti \u2013 \u0161tai kur klausimas<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">AI jau ra\u0161o tekstus, kuria reklam\u0173 vizualus, generuoja balsus, vaizdo \u012fra\u0161us ir net \u017emones. Ta\u010diau kartu su naujomis k\u016brybin\u0117mis galimyb\u0117mis kyla ir svarbus praktinis klausimas \u2013 kada apie AI panaudojim\u0105 turime prane\u0161ti auditorijai?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ar reikia \u017eym\u0117ti reklam\u0105, kurios vizualas sukurtas su AI? O jeigu AI tik pakoregavo nuotrauk\u0105 ar tekst\u0105? Ar skaitytojas turi \u017einoti, kad naujien\u0173 portalo iliustracija sugeneruota AI? K\u0105 daryti su AI influenceriais, sintetiniais balsais ir deepfake&#8217;ais? Ir kas atsako, jei AI sukurtas turinys klaidina?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rugs\u0117jo 11 d. kvie\u010diame \u012f TRINITI Verslo pusry\u010dius, kuriuose apie AI sukurto ir su AI pagalba parengto turinio \u017eym\u0117jim\u0105 kalb\u0117s Aurelija Rutkauskait\u0117 ir Greta Obadauskait\u0117.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Susitikimo metu aptarsime:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 kada AI sukurto turinio \u017eym\u0117jimas yra privalomas, o kada \u2013 pasirinkimas;<br>\n\u2022 kur yra riba tarp \u201eAI-generated\u201c ir \u201eAI-assisted\u201c turinio;<br>\n\u2022 k\u0105 naujosios taisykl\u0117s rei\u0161kia reklamai, socialiniams tinklams, naujien\u0173 portalams ir elektroninei prekybai;<br>\n\u2022 kaip elgtis su AI sugeneruotais \u017emon\u0117mis, balsais, vaizdais ir deepfake&#8217;ais;<br>\n\u2022 kas atsako u\u017e AI sukurt\u0105 turin\u012f ir ar u\u017era\u0161as \u201esukurta naudojant AI\u201c gali nuo tos atsakomyb\u0117s apsaugoti;<br>\n\u2022 kaip tinkamai \u017eym\u0117ti AI turin\u012f ir kt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ir, \u017einoma, kartu spr\u0119sime praktines situacijas: \u017eym\u0117ti ar ne\u017eym\u0117ti?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verslo pusry\u010diai skirti reklamos ir komunikacijos agent\u016broms, reklamos u\u017esakovams, \u017einiasklaidos ir naujien\u0173 portalams, elektronin\u0117ms parduotuv\u0117ms bei visiems, kurie kuria, u\u017esako ar vie\u0161ai skelbia turin\u012f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcc5 Rugs\u0117jo 11 d.<br>\n\ud83d\udccd \u201eRadisson Collection Astorija\u201c, Did\u017eioji g. 35-2<br>\n\u2615 8:30 \u2013 pasitikimo kava<br>\n\ud83c\udf99\ufe0f 9:00 \u2013 renginio prad\u017eia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ateikite pasitikrinti, ar visada atpa\u017e\u012fstate, kada reikia \u017eym\u0117ti. O gal kartais svarbesnis klausimas \u2013 kada geriau \u017eym\u0117ti, net jei neprivaloma?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Dalyvavimas nemokamas, b\u016btina i\u0161ankstin\u0117 registracija.<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udd17&nbsp;<a href=\"https:\/\/form.typeform.com\/to\/n39DnXzu\">Registracijos forma&nbsp;<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Renginys gali b\u016bti filmuojamas ir fotografuojamas.<\/strong><\/p>\n","protected":false},"featured_media":41077,"template":"","meta":{"_acf_changed":false,"footnotes":""},"person_countries":[248],"people_industries":[],"experience_practice_area":[421],"insight_category":[439],"class_list":["post-39920","insights","type-insights","status-publish","has-post-thumbnail","hentry","person_countries-lietuva","experience_practice_area-reguliavimas-atitiktis-ir-rizikos-valdymas","insight_category-renginiai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u017dym\u0117ti ar ne\u017eym\u0117ti - \u0161tai kur klausimas: kada apie AI panaudojim\u0105 turime prane\u0161ti auditorijai? - TRINITI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/triniti.eu\/lt\/izvalgos\/zymeti-ar-nezymeti-stai-kur-klausimas-kada-apie-ai-panaudojima-turime-pranesti-auditorijai\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u017dym\u0117ti ar ne\u017eym\u0117ti - \u0161tai kur klausimas: kada apie AI panaudojim\u0105 turime prane\u0161ti auditorijai? - TRINITI\" \/>\n<meta property=\"og:description\" content=\"\u017dym\u0117ti ar ne\u017eym\u0117ti \u2013 \u0161tai kur klausimas AI jau ra\u0161o tekstus, kuria reklam\u0173 vizualus, generuoja balsus, vaizdo \u012fra\u0161us ir net \u017emones. Ta\u010diau kartu su naujomis k\u016brybin\u0117mis galimyb\u0117mis kyla ir svarbus praktinis klausimas \u2013 kada apie AI panaudojim\u0105 turime prane\u0161ti auditorijai? Ar reikia \u017eym\u0117ti reklam\u0105, kurios vizualas sukurtas su AI? 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