TRINITI JUREX provided Ogilvy, one of the world’s leading advertising agencies, with a detailed legal analysis of Lithuania’s financial services advertising regulations. The assessment focused on the strict regulatory framework governing banking, investment, lending, and cryptocurrency-related promotions, ensuring that Ogilvy’s campaigns for financial sector clients comply with national laws and regulatory guidelines while enabling effective and legally sound marketing strategies.

Advertising financial services in Lithuania requires careful adherence to consumer protection laws, transparency obligations, and evolving financial promotion rules. The complexity of this project lay in navigating strict yet sometimes ambiguous regulations, particularly in emerging sectors like crypto and fintech, where marketing practices are under increased regulatory scrutiny.

Our legal team consolidated fragmented regulatory guidance to provide Ogilvy with a clear, actionable compliance framework, ensuring that financial product advertisements remain both legally compliant and strategically effective. This work enables Ogilvy to advise its clients with confidence, balancing regulatory compliance with creative freedom in an industry where clear advertising rules are critical yet often difficult to interpret.